Gift Shop
T-shirts from Oktoberfest 2010 and 2011, featuring nifty custom designs from vintage Capitol Brewery labels are still available.
Sizes: M-XL
$10 each
To place your order, contact:
Cathy Zumwalt
(573) 635-6524
Brick and paver orders for the Old Munichburg Corner project are still being taken so you still have the opportunity to recognize or memorialize your family, business, or others. You can also purchase your commemorative brick or paver to support the redevelopment of the Southside. Click here for a paver application.
For more information, contact:
Old Munichburg Association
P.O. Box 105806
Jefferson City, MO 65110
(573) 636-6603
The Old Munichburg Association has for sale a number of books that are of interest to history buffs and those with an interest or connection to Jefferson City and its historic German Southside. Items available are:
- Breweries and Saloons in Jefferson City, by Walter A. Schroeder
- Heartland History vol. 1, by Gary Kremer
- Heartland History vol. 2, by Gary Kremer
- Heartland History vol. 3, by Gary Kremer
Breweries and Saloons in Jefferson City, Missouri
by Walter A. Schroeder
Got Gemütlichkeit? The German immigrants to Jefferson City certainly did, and from the time they started arriving in the area in the 1840s to the present day, good-natured beer drinking among friends has fostered social connections, spurred economic growth, fed the city’s hospitality industry, and nourished a sense of ethnic identity.
Historian, geographer, and native Southsider Walter Schroeder grew up in the shadow of Capitol Brewery, a grandson of German immigrants and an enthusiastic supporter of Munichburg’s history and future. After exploring the written record, including old German-language local newspapers, as well as collecting oral histories from local residents, he relates what he has learned about the city’s breweries, saloons, beer gardens, and other beer-related history.
From the earliest years of Jefferson City, its ethnic Germans have run breweries, gathered in beer gardens, and established saloons, taprooms, and taverns. In these pages you will learn about the following and much more:
- The George Wagner Brewery, which started in the Southside of Jefferson City in 1870, produced an impressive seventy barrels a day, and was one of the first companies to freeze its own ice.
- The Capitol Brewery, which offered authentic Bavarian beer and dominated the region’s beer sales from the 1890s through the end of World War II, grew to become the city’s Coca-Cola bottler.
- The Franz beer garden in the 1870s occupied the hilltop that is today the home of St. Mary’s Health Center. It was a grassy, breezy gathering place for relaxing, dancing, and singing, offering a tremendous view of the young town—plus sausage, cheese, crackers, and freshly made Franz beer.
- The ECCO Lounge, the city’s longest-running taproom and restaurant, has roots going back to 1860, when it offered food, libation, and lodging to out-of-town farmers who had carted their goods for sale in the capital city.
Although “having a beer with one’s friends” is certainly no longer a way to profile someone as “German” in Missouri’s capital city, everyone with an interest in the art and history of brewing, the many stories of the city, or German heritage will enjoy this celebration of the city’s German immigrants, their ethnic beverage, and its magical capacity for bringing people together.
Published by the Old Munichburg Association. Paperpack, 50 pp., 38 illustrations, 6 x 9"; $8



Heartland History, vols. I, II, III
by Gary Kremer
This three volume set, written by preeminent historian (and also executive director of the State Historical Society of Missouri and director of the Western Historical Manuscript Collection), is a collection of essays on local Jefferson City history that first appeared in his popular "History Matters" column in the Jefferson City News Tribune.
Each volume focuses on individual topics—local people, places, and events—that helped shape the character of Jefferson City. Through these essays, Kremer contributes to our knowledge of local history while also painting vivid portraits of times gone by.
Scores of historic photos illustrate the three volumes, beautifully complementing the skillful writing of this asteemed historian. The volumes make a great contribution to our knowledge of Jefferson City's past and will be welcomed by all who are interested in the history of central Missouri and the capitol city.
Volume I, hardback with dust jacket, 168 pp., 8 1/2 x 11"
Volume II, hardback with dust jacket, 160 pp., 8 1/2 x 11"
For price information, or to place your order for volumes I and II, contact:
Cathy Zumwalt
(573) 635-6524
Volume III, hardback with dust jacket, 154 pp., 8 1/2 x 11".
Sold through the City of Jefferson.
Copies may be purchased at City Hall, 320 E. McCarty.

